Jon's CSIT 155 - Spring 2025 Class Blog

A list of businesses I liked and followed for my clientele: Wizards of the Coast Dungeons & Dragons D20: A Bar With Characters Twisted Horn Mead & Cider Nerdy Tavern Caldarella's Restaurant Supply Death & Co Why were these chosen? I chose a selection of relatable content for my target audience, Wizards of the Coast created games like Magic: the Gathering, Dungeons and Dragons, and more. The tavern, recipes, and atmosphere are inspired by these "nerdy" interests, and my target audience should like and engage with posts from these pages that I share. I also liked and followed some local bars/cafes and creators with a similar theme where our potential clientele could overlap. Lastly, I also followed and liked some pages to showcase to our viewers that we endorse quality products from well-known suppliers. Some reviews: Death & Co posted on 2/26/25 at 6:40 p.m. - A few photos of one of their bartenders making one of their exclusive drinks and listed the recip...

While tinkering with my Facebook page, one thing that stands out is how vital it is to understand two key metrics: post reach and post engagement. They might not sound like much, but they tell the real story about how our messages travel and how people connect with them. Why Post Reach Matters Post reach is essentially the number of new and unique people who see your post in their feed. It’s important because it acts as the first checkpoint for your content’s visibility. If you’re putting effort into crafting a thoughtful post, you want to know that it’s at least reaching an audience. From post reach, you can learn which types of content can cut through the noise of countless other posts. It tells you if your message is spreading far and wide or if it’s getting lost in the void. The Value of Post Engagement On the flip side, post engagement measures the actions viewers take—liking, sharing, or commenting. This metric is crucial because it goes beyond just being seen; it shows that p...

This post will be my follow-up to our Week 4 Part B Discussion assignment. The fake business I created for the assignment was called, Broke Witch: Brews & Potions. A cafe by day and pub by night with a nerdy "Dungeons and Dragons" tavern-like place. ** Any research data reflecting a certain area or demographic is solely for assignment purposes ** My Target Market Analysis for Patrons of Broke Witch: Brews & Potions Introduction: The analysis is to detail the perfect customer for the establishment, "Broke Witch: Brews & Potions." Description: Our main demographic will be focused on young adults and adults between the ages of 21-38. Gen Z and Millenials of any race, sexual orientation, religion, etc.  for the local area of Carlsbad, CA. Summary:   We will market to individuals who have an interest in "nerd culture," including but not limited to: gaming, the fantasy genre, pop culture, etc. We aim to have a smaller, limited menu and hours of op...

Hey Class! I'll analyze the two sandwich shops' respective websites and demographics. Subway Looks: Subway's website at first glance gives me a very " corporate wash " vibe (a term I made up just now, I think ), an almost sterile look. It is very professional-looking with a clean background, limited color palette,  simplified graphics and navigation, and large banner-like images. The white, yellow , and green give off a fresh vibe and match their slogan. Their logo is bold and sleek, it tells a story on its own. The arrows in the lettering are a play off the word "subway" referencing quick, consistent, and reliable movement such as the mode of transportation and sandwich type it's named after. Findings: Upon further inspection, I was surprised that the "About Us" section is harder to find than I feel with some other chain restaurants. This one is located in the footer, which isn't uncommon but shows that their " roots " ar...

I do not have my own business technically, yet. However, this semester I want to work towards building my digital art/design brand. The brand name will be a version of my current Twitch username, so it's not the official business name yet. I will be the face of my business until I can properly brand it. I have previously branded myself around a previous username. The furthest it had gone, was creating test merch, an official logo, business cards, etc. for myself, but I never sold them at scale. Here is an old example: (old brand logo included) I have no tagline as of yet, however, this may change as the term continues and I learn what makes a good tagline, etc. The lack of an official name or a tagline does not bode well for me. However, it is still an early stage, so once I can create an official brand "name" and tag, I want to invoke feelings of calm or transcendence indicated in the two Japanese words in my username. Nagi translates to, "Lull (of the ocean), or ca...

1. Poorly-Designed Websites: http://gatesnfences.com/ https://www.pennyjuice.com/ Potential Problems: For "GatesnFences," there is an overwhelming amount of information, all at once. There is too much text on the main page for the ordinary viewer and should be better organized and more concise. For "PennyJuice," the styling is very, amateur , which is not a bad thing . However, to the average viewer the choice in coloring, the inconsistent choice of font, and other styling choices could be seen as novice or incomplete. Opening these websites, I literally said out loud, " Oh, Jesus.. " which is not a reaction you want someone opening up your webpage. 2. Well-Designed Websites: https://www.toyota.com/ https://www.apple.com/ Things that were done right: For "Toyota," the layout of the webpage was simple, clean, and elegant. The limited and consistent color palette was easy on the eyes. Large images with hyperlinks as banners and elements helps orga...

Here are the five businesses I chose and their respective social media usage I researched: 1. Wendy's: Website Info: A fast-food restaurant chain opened in 1969 in Columbus, Ohio. Serving burgers, fries, frozen treats, and more. Reach: International  Social Media + Followers + Last Activity (As of 02/03/25) TikTok - 1.9M - 01/30/25 X (Twitter) - 3.7M - 02/02/25 Facebook - 8.2M - 02/03/25 Instagram - 1.2M - 02/03/25 Twitch - 108K - N/A YouTube - 138K - 3 weeks ago LinkedIn - 203K - 01/28/25 (All clickable links on their website) Wendy's set a golden standard  for business social media strategy. Their social media presence rapidly grew in the late 2000s into the 2010s. The phrase "Sir, this is a Wendy's" was coined from the popular show, The Office in 2008, which caused searches for Wendy's to increase dramatically. They adapted to the pop culture market and used relevant memes and references. They would even create online discourse or beef  by playfu...